Social Media....Fall in Love & Boost Sales

Raylee Melton
Owner - Moth Media

I believe that a hand shake and a smile will always be necessary. I also believe that social media is a powerful force today.  But how do you do business with Facebook feeds?

Social media is changing everyday! Countless books, podcasts, companies and blogs have announced self-proclaimed titles like “Social Media Guru”.  My point? No one really knows where Social Media is headed.

Here at Moth Media we offer a navigation strategy instead of an all knowing claim: We like to call it Moth Navigation.

Here are a few steps to help get started.

Step 1 Find Someone from your past

How fun is that! Whether you’re a seasoned pro or a newbie with social media, take the time to reconnect with someone. There is a strong sense of comfort knowing that they are doing well.  

Tip:  1 in 5 divorces are linked to Facebook. So, please be careful who you contact.  

Step 2 Automate your campaigns

This is so easy! Sit down once a month and plan out your posts. There are several service providers that will help you automate your page. I like Hootsuite. It provides a huge value as well as a sense of relief that your posts are consistent and manageable.  

Tip:  Be sure to mix in a few live posts from time to time to keep your stats up.

Step 3 Engage

These are your customers, so you must have something to talk about.  How can you help improve their life? What can you tell them to make things easier or better? Always direct your posts towards your ideal client. Keep a focus on that aspect and you will attract the right clients.

Tip: Quality client care is all about added value…show them you care.

Step 4 Create an editorial calendar

When you’re planning out your posts for the month, I recommend the following:
Start with your calendar events

1. Add in quotes
2. Be sure to ask questions
3. Provide “how to” information
4. Sprinkle in a few product spotlights

Tip: It’s the destination, not the plane!  Please, Do NOT spam your followers with product information. Create a conversation…be cool!

Step 5 Have Fun with it

Social Media is about having fun & being social. When you post information that is interesting and informative you’ll see your page come to life.

Before long you’ll not only boost your bottom line but just as importantly, you’ll be falling in love with Social Media and having fun!