Any business, no matter what industry, must acquire new business in order to grow. Every business experiences churn or attrition in regards to their customer base. It is imperative to replace lost business with new business and continue attracting new business. The question is how does a business appeal to new customers? There are many ways to develop strategies for new business development but I want to focus on some marketing strategies. Below is a simple way to encourage new customer development:
N= Needs not being filled by current strategy
E= Energize your marketing plan
W= Whether the economy is good or bad, keep your brand top of mind
B= Break through the clutter
U= Utilize multi-platform strategies
S= Selling up your brand
I= Invite new customers to your business
N= New customer base
E= Essentials to grow your brand
S= Select ability of environment to grow your brand
S= Super Service
Chris Wood
New View Marketing and Communications Chair
Digital Account Executive at KCCI
