Don't Forget to Press Flesh

John R. Stokka
CEO DomiKnow, Inc.

Welcome to the new digital age. We can share a picture with the world in seconds with Instagram or Pinterest. The era where we can share every thought, desire, action in seconds through Facebook and Twitter. Yes indeed, we can post, email, tweet, pin, check-in, update, follow, like, and share with relative ease and efficiency, but should we?

I recently "caught" two people in my office going endlessly bantering back and forth with each other about something fairly simple over internal email. Instead of getting up and walking across the room to have a 2 minute conversation, they had exchanged several emails over a couple days about the topic. Not only is it inefficient, it is an environment that can breed contempt, misunderstanding, and a myriad of other issues in an organization that is growing at the pace as quickly as ours.

There is no denying that social media is here to stay. It has changed the way we communicate and the way we do business. It's an extremely effective medium for certain types of messaging. But don't forget to press flesh. That's right, the good old-fashioned face-to-face meeting intro with a handshake. There is no substitute for looking someone in the eye and having a conversation.
The digital world is a wonderful efficient method of communication that should augment, not replace every other activity that we've developed and evolved over thousands of years of human existence.

The best thing about all of this digital communication is how much of the norm it has become. And in nearly every rule, there lies the value of the exception. If you are willing to make the phone call, if you are willing to go and have the one-on-one conversation, if you are willing to write a personal letter and drop it in the mail... Then guess what? As much as social media and digital communication have become the norm, you will stand out in a crowd of tweeters and posters as a true communicator. Those who understand this will have a leg up on everyone else in whatever they endeavor to do.

Website - http://www.domiknow.com

Facebook - http://facebook.com/domiknow

Twitter - @domiknow

LinkedIn - http://www.linkedin.com/company/domiknow

Relationship Building through Networking

Lu Anne Gafford
Vice President - Bankers Trust Clive

Networking is a word that may have different meanings to different people.  For me it is an essential element to help develop my business AND personal relationships.  Notice I said personal too?  Many keep their business and personal so separated, and I do too to a certain extent.  I have developed quite a few friendships from my networking and that to me is worth something that you can’t place a price tag on like you can with a business relationship.  My friendships have also led to several new business relationships too.  The reason I believe is because I have proved to the individuals who are the decision makers that I am someone they can trust and that can speak volumes in these days we live in.

Networking isn't meant to be a situation where you gather as many business cards as you can at an event and leave it at that.  It is meant to develop a relationship to gain business.  But before you can gain the business of a prospect, you have to gain their respect.  Respect in how you behave, how you respond to follow after an event, in the integrity of your business and if they do decide to do business with you, how well you follow through on your delivery of your service or product.  You may have a great company you work for or one that has had some struggles, but if you yourself do not have integrity then you may not ever have a chance at securing that relationship or worse yet you may lose a client because of your lack thereof. 

I think it is great to see the Des Moines area business community offering a Young Professionals organization.  It is a great outlet for all to learn from one another at what may be a successful process or what hasn't worked so well.  It is a great learning environment and I am jealous that I was not afforded the same opportunity in my beginning networking days.  I challenge each of you to make the most of the different events and opportunities that your Board arranges.  Go to these events and try to connect with three new individuals.  Don’t always go looking for the same familiar faces and stay right by their side.  Find new faces to connect with.  Get to know them, I mean really know them.  Ask questions of their personal background, hobbies, families etc.  Try to connect with them.  Remember, they are a person first and the face of the business second.  I also want to encourage everyone to get involved with an organization that has all ages involved too.  This is where you can learn from someone who has had many successes and failures in networking world.  You cannot expect to have all good all of the time.  In fact, it is through the failures I think that we all learn the most from.  I know I have had my share of experiences and I think these situations have helped to develop and form me into a better networker.  Try to get to know someone who has networked for a while.  Ask them to share their secrets or successes.  Maybe they would be willing to mentor you.  I have done a little this and I have placed my own spin on some of the examples I have gained from these conversations.  We are all unique, but we have the same desire to belong or be connected, so get out there and network and I’ll see you around at a future event.  Come introduce yourself to me and let’s get to know one another. 

Happy networking and I look forward to meeting you at future events.